Author Archive | Noe Gutierrez

The ego driven Business Intelligence professional

It is said that implementing a Business Intelligence program is one of the most daunting journeys a company can embark on. We all have heard the statistic that 8 out of 10 projects fail to meet at least one (if not all three) of the success objectives: timeline, quality or scope. Numerous articles have been […]

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Creating Competitive Advantage through Diversity and Information

Competitive advantage is commonly defined as “an advantage that an individual/firm has over its competitors”. While very generic, the definition is very insightful, it compares an entity not to itself but to the rest of the population, highlighting how this self is different from the remainder of the population, explicitly calling them competition.   From […]

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The gift of being yourself

Have you ever dreamt that were someone else, perhaps a colleague at work who is doing extremely well or maybe a famous/rich politician with significant influence or power? If you answered yes, you are not alone; at some point in time in our lives most of question our own identify and wonder what could be […]

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Data – the new 21st century fourth pillar for a successful M&A

As industries mature, we start seeing a higher number of Merger & Acquisitions (M&A) activities. The rule of thumb is that the larger a company grows, the more likely it can leverage its scale to drive competitive advantages such as getting lower prices from suppliers, reducing its delivery costs and more importantly keeping entry barriers […]

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The price of awareness

The price of awareness Today’s blog while a bit dramatic and spiced with some movie references will attempt to highlight the correlation between the pursuit of knowledge, the challenges that we have to overcome to achieve this enlightenment and more importantly the moral and ethical obligations that we contract once we achieve this knowledge. The […]

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The final retail battle: Brick and Mortar vs. eTailers

For many years retail was a simple art: stand-up a store, fill it with merchandise and let the shoppers take home what they like. The advent of the internet and on-line retailers like Amazon changed all that. This blog will attempt to explain how the electronic retailers changed customer shopping habits and what “hurdles” remain […]

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How Much is Loyalty Worth?

Have you ever wondered how much is loyalty worth? Ever since the beginning of business history, business owners have tried to reward their best customers to entice them to continue to do business with them. The practice definitely got more popular when American Airlines launched their AAdvantage in 1981, establishing a competitive differentiation for the […]

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eWallet: The next step in retail evolution

We live the in the “smart” age, everything seems to be connected to the internet these days, your phone, your TV, your car, but what about your wallet? Do you still have those last century old paper bills or maybe those molded plastic credit cards? Reality is that most of us still carry (and god […]

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Big Data, are we there yet?

A couple of years back, I wrote my first blog on Big data: – Getting in Shape with Big Data. While almost two years have gone by – almost an eternity for the Information age standards – I keep hearing the same question from my customer visits: are we there yet? Reality is that Big […]

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