Archive | October, 2013

The Importance of Analytics – Digital East 2013

I spent the past two days attending fascinating presentations and panel discussions at Digital East 2013, here in the DC metro area. The presenters shared great insights and helped attendees look at their own marketing and advertizing efforts with a critical eye. The topics ranged from LinkedIn best practices to digital ad strategies to the […]

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The final retail battle: Brick and Mortar vs. eTailers

For many years retail was a simple art: stand-up a store, fill it with merchandise and let the shoppers take home what they like. The advent of the internet and on-line retailers like Amazon changed all that. This blog will attempt to explain how the electronic retailers changed customer shopping habits and what “hurdles” remain […]

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How Much is Loyalty Worth?

Have you ever wondered how much is loyalty worth? Ever since the beginning of business history, business owners have tried to reward their best customers to entice them to continue to do business with them. The practice definitely got more popular when American Airlines launched their AAdvantage in 1981, establishing a competitive differentiation for the […]

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Who Uses Embedded Analytics?

In a recent survey, we found that 89% of software providers embed some kind of analytics capability within their applications. With such a high level of utilization, let’s look at the diverse range of companies and applications that use embedded analytics. read more Logixml Read Original Post

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